Brain Sinew is excited to announce our rebranding collaboration with The Forum, formerly the Kansas Family Business Forum. This effort was driven by the need to create a brand that appeals to both current and next-generation family enterprise owners. Our goal was to modernize and streamline the brand, and with input from the business community and Forum members, we made the shift to The Forum for Family Enterprise at Wichita State.
The updated name better reflects the focus on generational wealth and family enterprise, moving beyond just business.
Some of the new brand language established for The Forum
The Forum’s New Logo Highlights:
- Kansas Heritage: Inspired by the state motto “Ad Astra per Aspera” (To the stars through difficulties).
- Guidance & Expertise: The compass symbolizes navigating family enterprise dynamics.
- Community & Collaboration: Circular design and figures represent roundtable discussions and engagement.
- Perseverance & Ambition: The star signifies striving for excellence through challenges.
- Family & Unity: Inclusive design embodies the organization’s family focus.
This rebrand marks a new chapter, honoring past successes while setting the stage to attract a new generation of family business owners.
Ready to elevate your brand? Contact Brain Sinew today to create a strategy that connects with your audience and drives lasting success.
