Brain Sinew

As I unveiled the JR brand to its employees, I felt apprehensive. I looked across the crowd of eyes, and worried that they wouldn’t feel a connection to the brand because of my status as an outsider. Could I, as an…

Organizations are faced with challenges every day. Some are expected and resolved through the normal course of business – a problem is identified, the team brainstorms, and a solution is implemented. Other…

Building upon a legacy brand.

Standing in front of an auditorium filled with board members, zoo keepers and employees, I take a deep breath. I begin to tell the crowd how excited I am to…

Correcting the course.

Branding can change perceptions.

Coffee branding in the “Opportunity Capital”

What’s in a name?

Finding your path through strength and faith.

Valley Center’s Community Connection

NXTUS. Catalyst for startups.

Your entrepreneurial idea is a matchstick.

RedGuard: Brand Personality

Making lives better in Brazil.

Fundamental Fitness

One of the most memorable objects of my childhood was a scooter. That’s right, a scooter. Now this wasn’t an ordinary, off-the-shelf type scooter like the other kids had. This was a hot…

I grew up less than a mile from Clifton Square; a cluster of Victorian-style houses tangled in large oak trees harboring local businesses. I can remember being a child strapped…

Connecting your truth to your brand.

My dad introduced me to radio controlled cars when I was old enough to start pushing Hot Wheels down the driveway. Mom would always find me in the basement “shop”,…

We all know that rebranding can bring a fresh new look to an organization. This new look can be very significant to the future of a company. However, I seldom…

I stood behind a podium in front of a few hundred Bunting Magnetics Co. family members and employees this past weekend. I was to tell family and employees of this…