Hylo Urgent Care

CLIENT

  • Hylo

INDUSTRY

  • Urgent Medical Care

DELIVERABLES

  • Brand Identity
  • Nomenclature
  • Brand Logo
  • Brand Voice
  • Website
  • Signage

A Lifeline for Accessible Urgent Care

IMC, a family-owned urgent care clinic, needed a brand that clearly conveyed its role in bridging the gap between emergency and primary care—especially in an underserved region. By renaming it Hylo and creating a warm, approachable identity, we redefined what urgent care could feel like: accessible, high-quality, and compassionate.

CHALLENGE

Urgent care often feels sterile and impersonal, and IMC’s existing brand lacked the clarity and impact to communicate its critical role in an underserved community. Dr. Damen Hershberger wanted a brand that was not only modern but also welcoming and reflective of the clinic’s mission.

SOLUTION

We developed the Hylo name to represent the highs and lows of everyday health, paired with a fresh, modern logo that symbolizes both care and resilience. The brand identity—featuring warm, calming colors and southwest-inspired elements—was applied across signage, apparel, and interior design, reinforcing Hylo as a trusted healthcare oasis.

Visit hyloheals.com

Logo

The new logo symbolizes help in the midst of a healthcare desert. It combines a medical cross with a cactus, while downward-pointing arrows emphasize that care is accessible right here, right now.

Hylo Name

Hylo was created to capture the emotional journey of navigating the highs and lows of health. It reflects the clinic’s role in bridging the gap between emergency care and primary care schedules, providing reliable, immediate support when it’s needed most.

Not only were the physical locations transformed to reflect the warmth and welcoming nature of the new brand, but the website also embraced this look and feel, creating a user experience unlike anything else in the urgent care or medical industry.

Project Outcome

How Hylo Stands Out in Urgent Care

With its new name and identity, Hylo Urgent Care stands out as an accessible and compassionate provider in a healthcare desert. The branding communicates both expertise and warmth, making urgent care feel less intimidating and more inviting to the community it serves.

The rebrand made Hylo impossible to miss—you can’t drive by without noticing it. More than just a new look, it created a welcoming experience that truly reflects our commitment to accessible, compassionate care.

– Damen W. Hershberger, M.D., Owner