Valley Rec
CLIENT
- Valley Rec
INDUSTRY
- Community Center
DELIVERABLES
- Logo Design
- Nomenclature
- Apparel
- Brand Consulting
Brain Sinew elevates Valley Rec to Champion Community Wellness! With a collaborative partnership between the City of Valley Center and the Valley Center School District, Valley Rec is dedicated to fostering community through recreation, sports, fitness classes, and more.
CHALLENGE
Rebranding Valley Rec to align with its mission to build a healthier community.
SOLUTION
Create a brand that helps foster excitement, collaboration and unity with the Valley Center community.
Symbol
The redesigned logo symbolizes the convergence of community members through fitness and wellness. Valley Rec acts as a facilitator, fostering positive habits and guiding both young people and adults towards a healthy and fulfilling existence within the community.
Valley Rec Name
The moniker of the Valley Center Recreation Commission was shortened to Valley Rec to align with the community’s colloquial terminology.
Project Outcome
Valley Rec Aligns with Mission to Build a Healthier Community through Collaborative Partnership with City and School District.
The rebrand of Valley Rec aimed to align the organization with its mission to build a healthier community. To achieve this, Valley Rec established a collaborative partnership with the City of Valley Center and the Valley Center School District, leveraging their resources and expertise to more effectively engage the community.
The success of Valley Rec’s rebrand with Brain Sinew has proven that when organizations collaborate and align their mission with their branding, they can effectively engage their community and create positive change.
– Blake Peniston, Director
