Brain Sinew has skillfully crafted Syndeo’s new brand, reflecting their core identity as a proactive and action-oriented team. Breaking away from traditional corporate language, static visuals, and artificial narratives, the dynamic leadership has embraced a new, vibrant storyline. This narrative redefines Syndeo as an engaged team, actively collaborating with business owners and HR directors. Essentially, Syndeo aims to be the solution that saves the day for their clients.
“We firmly believe that brands with a clear understanding of who they are can effectively communicate that essence to their target audiences.”
This revamped approach captures the essence of Syndeo, generating excitement and fostering a deeper understanding of their core values. Amidst a surge in online platforms offering assistance with non-income generating tasks, our goal was clear: position Syndeo as a hands-on team dedicated to supporting business owners, enabling them to excel in their roles.
The outcome is a revitalized perspective on HR and a simplified comprehension of Syndeo’s complexities. Moreover, it has unified their internal culture, fostering a shared purpose and understanding. We firmly believe that brands with a clear understanding of who they are can effectively communicate that essence to their target audiences.
