Thy Aliment
CLIENT
- Thy Aliment
INDUSTRY
- Specialty Foods
DELIVERABLES
- Brand Identity
- Nomenclature
- Brand Logo
- Brand Voice
- Website
- Photography Style
Transforming Kellie’s Cookies into a brand that celebrates heritage, comfort, and premium craft. Kellie’s cookies have always been more than just oversized, flavorful treats—they’re an extension of her passion, heritage, and love for sharing food with others. The rebrand to Thy Aliment captures this spirit by elevating her business into a brand that feels timeless, soulful, and ready to compete with both local favorites and national names.
CHALLENGE
Kellie’s Cookies needed to stand out from local and national competitors while keeping its authentic, small-business charm.
SOLUTION
We rebranded the business as Thy Aliment, a name and identity that balance heritage, nourishment, and sophistication—positioning the brand for broader competition without losing its heartfelt roots.
Logo
The logo symbol is inspired by the idea of nourishment that grows and multiplies. A plant rises and produces seeds of joy and love, which transform into cookie-like forms as they scatter. This visual ties directly to Kellie’s story—her grandma’s recipes, her own passion for baking, and the way her cookies spark nostalgia and spread comfort.
Thy Aliment Name
“Thy Aliment” was chosen to capture both nourishment and heritage. “Aliment” means food or sustenance, underscoring that Kellie’s cookies are more than indulgent treats—they provide comfort and satisfaction. The addition of “Thy” introduces old-world charm and elegance, connecting the brand to tradition while elevating it into a premium, memorable identity.
The new website became the stage where Thy Aliment’s brand strategy came to life in full expression. Thoughtful typography, oversized photography, and layered design elements work together to create a sense of rhythm and warmth, turning the digital space into an immersive reflection of the brand’s heritage and charm.
The brand voice blends elegance with playfulness, balancing tradition with approachability. Together, these elements create a digital experience that doesn’t just display products, but immerses visitors in the heritage, joy, and soul of the brand.
Project Outcome
A Heritage Reimagined.
With a new name, logo, and website, Thy Aliment is now positioned to compete on a larger stage while staying true to its roots. The brand communicates authenticity, comfort, and delight—inviting every customer to savor more than just a cookie, but a piece of heritage baked with love.
