Phil's Farm & Butchery

CLIENT

  • Phil’s Farm

INDUSTRY

  • Food Processing & Retail

DELIVERABLES

Rooted in Kansas. Ready to Compete.

Phil’s Farm needed a brand identity that honored its grassroots values while giving it the strength to stand alongside larger regional butchers. We built a brand that communicates honesty, quality, and Kansas pride from pasture to plate.

CHALLENGE

Phil’s Farm had a strong reputation for quality, locally raised meats but lacked a brand identity that could stand out against larger competitors. They needed to elevate their image without losing the grassroots authenticity that made them trusted in their community.

SOLUTION

We developed a brand identity that blended Kansas pride with professional polish—creating a logo, messaging, and visual system that honored Phil’s roots while positioning them as a credible, competitive choice in the local meat market.

Symbol

The new logo captures Phil’s personality with his signature hat and a wheat stalk in his mouth—a nod to Kansas farming and the authentic, down-to-earth roots of the brand.

Wordmark

The wordmark was designed to feel approachable and genuine, reflecting the heritage of a small, local farm while creating a welcoming identity customers can trust.

Phil’s Farm came to us with deep Kansas roots and a passion for honest meat. Our challenge was building a brand identity that captured their grassroots story while elevating their presence in a market dominated by bigger players.

Project Outcome

A Brand That Feels Local, Looks Competitive

The new brand identity gives Phil’s Farm a unified, recognizable voice and look. It communicates both their authenticity as a grassroots farm and their credibility as a serious competitor in the local meat market. Customers can immediately connect Phil’s name and logo with trust, local pride, and quality meats.