Brand Insights

If you’ve ever talked to me in person, you know I have a mission: to help people understand the true value of good design. As designers, we often struggle to...

When your business starts to outgrow its identity, your brand can become a roadblock rather than an asset. Here are five scenarios where rebranding is the key to unlocking your...

I get to work directly with business owners, partners, and leadership teams to help them build brands that people can’t forget. To make that happen, I don’t just focus on...

The Wichita Riverfest committee recently announced the winner of this year's Riverfest poster—a sought-after opportunity for artists and designers to showcase our city’s annual summer celebration. My childhood memories of...

Standing in front of an auditorium filled with board members, zoo keepers and employees at the Sedgwick County Zoo, I take a deep breath. I begin to tell the crowd...

I spent my childhood less than a mile away from Clifton Square, a charming cluster of Victorian-style houses nestled among towering oak trees and bustling with local businesses. I have...

I found myself behind a podium facing several hundred Bunting Magnetics Co. family members and employees. My task was to introduce the new brand and, more specifically, the fresh identity...