Hopeward

CLIENT

  • Hopeward

INDUSTRY

  • Mental Health Services

DELIVERABLES

Finding Direction Through Faith and Growth

Hopeward Counseling guides individuals through life’s toughest moments with a balance of faith, compassion, and actionable support. By combining in-person counseling with a digital platform for ongoing connection, Hopeward empowers people to discover their inner strength and move forward with hope.

CHALLENGE

Hopeward needed a brand that reflected both the depth of their faith-based approach and the accessibility of their care. They sought a visual and verbal identity that would resonate with individuals seeking growth, guidance, and healing—while also communicating the balance of personal connection and digital support.

SOLUTION

Brain Sinew created a brand identity rooted in faith, growth, and transformation. From the name to the logo to the digital experience, every element was designed to express direction, hope, and trust. The identity captures the essence of Hopeward’s work: moving individuals forward with clarity, compassion, and faith in what’s ahead.

Logo

The logo depicts an individual rising and transforming through faith and love, symbolizing growth, healing, and trust. Birds extend upward, representing freedom, spiritual release, and a renewed sense of hope in God’s guidance. The overall form echoes the shape of a heart—reinforcing that the journey is grounded in love for self and for God.

Hopeward Name

The name Hopeward blends the power of hope with the action of moving forward. It reflects the belief that each person has the ability to step into growth, healing, and determination—no matter their past.

Hopeward’s custom-built app mirrors the brand’s essence—welcoming, growth-focused, and rooted in faith. With on-demand access to their counselor, individuals can extend their healing journey beyond in-person sessions, reinforcing the belief that hope and connection are always available.

Project Outcome

A Brand That Sparked Growth Beyond Expectations

The new Hopeward Counseling brand created an immediate impact. The combination of a faith-centered identity, welcoming visuals, and an accessible digital experience resonated deeply with the community. Within weeks of launch, Hopeward saw an influx of new patients and increased engagement through their app. The brand not only gave them a clear voice but also positioned them as a trusted guide for those seeking faith-driven counseling. In fact, the growth was so significant, the team had to adapt quickly to manage the demand.

When we launched the Hopeward brand, it was more than just a new logo or name—it was a complete reflection of who we are and what we believe. The response was overwhelming. Honestly, it brought in more growth than we were prepared for at first. But that’s a testament to how clearly the brand speaks to people. It’s been instrumental in helping us connect with those who need hope the most.

– Alison Asher, Owner and Licensed Clinical Social Worker