Transform Training
CLIENT
- Transform Training
INDUSTRY
- Fitness
DELIVERABLES
Transform Training needed a brand that would reflect its science-driven training approach while also communicating sincerity, care, and motivation. Brain Sinew developed a brand identity that speaks to a diverse audience—predominantly women but inclusive of all ages—by balancing competence, warmth, and inspiration.
CHALLENGE
Transform Training needed a brand that could speak to a wide range of people—women, men, teens, and older adults—while standing apart from generic gyms. The identity had to balance science-driven training expertise with a sense of warmth and encouragement, overcoming misconceptions about resistance training being intimidating or only for athletes.
SOLUTION
Brain Sinew developed a brand identity rooted in competence and excitement, highlighting strength and transformation. The result positions Transform Training not just as a gym, but as a trusted partner in building long-term health and quality of life.
Logo
The mark represents an individual in motion, arms raised in triumph. It reflects strength, growth, and transformation—anchored in the belief that muscle-centric training empowers both body and mind.
Logotype
Clean, athletic, and modern typography reinforces the facility’s commitment to high-level training, sophisticated equipment, and individualized client care.
Project Outcome
A Clear Identity for Transformation.
The new brand identity positions Transform Training as more than just a gym—it’s a trusted sanctuary for growth. With a logo that symbolizes strength and resilience, and a voice rooted in competence and sincerity, the brand now has the tools to communicate its holistic vision and inspire confidence in every client’s journey.
