Brain Sinew creates bold, strategic logos that reflect who you are and where you’re headed. We partner directly with business owners to craft clear, lasting identities that stand out and stand the test of time.
Logo Design Services
Why a Strong Logo Matters
A logo isn’t just a design—it’s a business asset. It communicates your brand’s essence at a glance and builds equity every time it’s seen. When you invest in a logo that’s rooted in strategy and good design, it becomes a multiplier—amplifying other parts of your business. A strong logo gives your brand room to grow, whether you're launching a new product, expanding into new markets, or preparing for acquisition.
What Makes a Good Logo?
Differentiation
A great logo sets a brand apart in a crowded market. A defining trait about Brain Sinew is that every logo is crafted to visually and strategically signal why a business is different—not just what it offers.
Memorability
People encounter thousands of impressions every day, and only a few stick. Great logos create lasting impressions by connecting something familiar with something new. That’s the heart behind the name Brain Sinew—the best logos leave a lasting imprint in the brain, creating an “aha” moment that forms a memory.
Sense of Belonging
A logo is your brand boiled down to a single symbol. That symbol invites people in—customers, team members, investors—by giving them something to believe in or be a part of. A strong logo reflects a brand’s values, personality, and promise, making people want to align with it.
Internal Alignment
Internally, a logo serves as a catalyst. It gives your team a clearer sense of identity and direction. It’s also a powerful recruitment and retention tool. People want to work for a brand that invests in its future.
External Impact
Over time, your product or service becomes synonymous with your logo. It becomes the vessel that holds your reputation, values, and customer trust. And it all starts with strategy and good design.
Technical & Functional Performance
A logo must work hard. It should be distinct and recognizable, scalable from favicons to signage, versatile across print, digital, embroidery, packaging, and more, timeless rather than trend-dependent, and strategically sound, built on your brand’s core ethos.
Logo Design Process
Discovery
A collaborative session brings key decision-makers together to uncover the heart of the brand and align on goals.
01
Creative Brief
Insights from the discovery session are captured in a creative brief that sets the direction for design.
02
Design Exploration
Design begins immediately after the brief is approved. The process typically includes 4 weeks of exploration before the initial presentation.
03
Presentation
3–5 logo concepts are presented, each tied to the agreed-upon strategy. Feedback is gathered, and minor adjustments or revisions are made as needed.
04
Final Delivery or Implementation
Once a logo is approved, final files are delivered in all necessary formats—or the studio can implement the logo into a full brand identity program.
05
Logo and Brand Identity Packages
LOGO DESIGN
- 3–5 logo concepts
- Full-color, one-color,
and alternate lockups - All formats for digital,
print, and social media - Brand colors
BRAND IDENTITY
- Logo Design
- Brand Guidelines
- Brand Voice
- Brand’s Visual Language
(color, typography, supporting elements)
BRAND IDENTITY PROGRAM
- All items from Brand Identity
- Website Design + Development
- Signage Design
- Marketing Materials
- Tailored Applications
Types of Logo Design
Symbol
A unique icon that represents your organization visually.
Wordmark
Custom typography that works with or without the symbol.
Combination
Symbol and wordmark designed as a cohesive lockup or usable separately.
District Church
A Brand Rooted in Community and Transformation
District Church in Delano, KS, needed a brand identity that reflected its spirit of transformation, authenticity, and connection. More than just a logo, they needed a brand that told their story and invited people into something greater.
View District Church Case Study
Sungrano Pizza
Redefining a Fresh Identity Around a Longstanding Love
How do you take a product as common and traditional as pizza and give it a new flavor? By capitalizing not only on what sets it apart, but what sets it ahead.
View Sungrano Pizza Case StudyYour brand deserves bold design. Let’s begin with a free call.
FAQs
What makes a good logo?
A great logo is strategic, emotional, and functional. It communicates who you are in a glance and creates long-term value for your brand.
How much does a professional logo designer cost?
Expect to invest $5,000–$7,000 for professional logo or brand identity design. It’s one of the smartest long-term investments you can make in your business. The process often becomes more than just design—it’s a catalyst for asking important questions about your business, goals, and direction. We work with businesses across a wide range of industries and can help you spot potential pitfalls or opportunities you may not have considered. Many clients walk away not only with a logo they love—but with renewed clarity and excitement about their brand.
How long does it take to design a logo?
The full process—discovery through final delivery—typically takes 4 to 6 weeks, depending on feedback and revisions.
Can I design a logo myself?
You can—but should you? A seasoned designer brings strategy, experience, and legal foresight. It’s not just about beauty—it’s about clarity, differentiation, and protection.
Why is logo design expensive?
A lot goes into doing it right: discovery, strategy, design exploration, refinement, and implementation. Simplicity is difficult—it requires subtracting everything except what matters.
Do logo designers get royalties?
No. Once the logo is approved and rights are transferred, you fully own it.
Do logos have copyright protection?
Yes, but for broader protection, a trademark is recommended. A professional designer will help guide you in avoiding legal issues and ensuring your logo is unique and protectable.
